Kate Andersen Kate Andersen   |   01.05.23   |   3 min.
Kate Andersen Kate Andersen   |   01.05.23   |   3 min.

Get a New Look for Your Business this New Year!

Happy 2023! Are you feeling ready to revamp your business and kick off the year with a fresh look? One way to do that is with an updated logo. Your logo is often the first thing customers see when they come across your business. It could be through your social channel avatar, signage, business cards, website header, or some other form of marketing. Your logo is a visual representation of your brand and what you stand for. 

An Exciting New Chapter

Whether you want to change your image, take a new direction with your business, or feel more up-to-date, a new logo can signal an exciting new chapter to your customers. A well-designed logo can grab attention, create a memorable impression, and differentiate you from your competitors. On the flip side, a bad logo can put a terrible dent in the business you're trying to drive to great places. So…

Invest in the Best

Investing in a quality logo will pay off in the long run. It can help establish your brand and build trust with your customers. With that in mind, it's in your best interest to work with a professional designer. They're trained to ask good questions, understand your vision, and ultimately create a unique, eye-catching logo that accurately represents your brand. Before hiring a professional, though, there are five things you'll want to consider:

1. Your brand identity and values: Before you start designing, it's important to outline your brand's personality and values. What makes your brand unique? What message do you want to convey through your logo?

2. The competition: Look at the logos of other companies in your industry. This will give you an idea of what works and what doesn't and help you develop a design that sets you apart.

3. Your target audience: Think about your target audience's demographics, preferences, and values when designing your logo. Who should your logo appeal to? What styles are they typically drawn to?

4. The right colors: The colors you use in your logo can convey different emotions and associations. Think about and select colors that reflect your brand's personality and values. If you need help in this area, your designer can certainly help. If there's a color you know for sure you don't like, that's helpful to communicate as well.

5. Simplicity: A professional designer will know to keep your logo clean and simple. This will make it more effective and memorable than a complex design. As you're preparing to work with a designer, keep in mind you will need to limit the number of elements or details in order to make your logo easy to read and recognize. When you have the right understanding of what makes a great logo, it will make your experience with a professional go much smoother.

Once you're on the right path, we recommend testing it out on a variety of materials and applications before you formally launch it into the world like a cork on New Year's Eve. See how it looks at various sizes as well as on your website, business cards, and other marketing materials. Get feedback from your team and customers to see how effective it is at representing your brand.

Cheers to a New Look this Year

By following these tips, you'll get a new logo that effectively represents your brand and appeals to your target audience. It's one change that can make a huge impact on your brand and help you stand out in a crowded market. Good luck, and let us know if you're looking for a great designer. We have logo packages starting at $250 for a basic design. Shoot us your email (below) and we'll send you a pricing sheet with examples!

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Kate Andersen
Kate Andersen: Kate is a creative leader with a talent for writing and passion for helping companies grow. She has spent more than 20 years in advertising helping some of the world's best-known brands. She has an in-depth understanding of how to connect with customers and build loyalty in today's ever-changing digital landscape.