Thoughts +
Work

How often should you freshen up your website?
Kate Andersen   |   11.12.18   |   2 min read
The short answer is "very." While it would be awesome, your website isn't like a crockpot where you can set it and forget it and have something magical happen over time. For your site to truly work and drive sales, you have to stir it constantly with a blog post, promotion, or new product or serv...
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The 6 Most Helpful Tools for Small Businesses
Kate Andersen   |   10.01.18   |   4 min read
There's no such thing as running a small business. It's more like sprinting. There are so many tasks, deadlines, and decisions. Sometimes it's hard to know what's what as you manage through rapid growth. The secret to sanity is using the right digital tools. They can change the way you operate yo...
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Does Your Business Need a Mobile App or Website? How to Decide.
Kate Andersen   |   08.23.18   |   2.5 min read
Without question, mobile use continues to skyrocket. One statistic suggests that by 2019 the number of mobile phone users worldwide is expected to reach the five billion mark. That's billion with a "b." Such high levels of mobile use are causing significant changes in the way businesses communica...
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Jordan Carmon   |   08.09.18   |   1 min read
New Launch: Inc. CEO Project
The Inc. CEO Project is a coaching and peer advisory group that is affiliated with the Inc. organization that publishes Inc. Magazine. They equip qualified CEOs with training an... continue reading
Kate Andersen   |   07.25.18   |   3 min read
How Mobile-First Indexing Will Impact Your Business
You may be hearing a lot of buzz about "mobile-first" indexing, which officially started rolling out a few months ago. It's one of the latest developments in Google's ongoing ef... continue reading
Kate Andersen   |   06.26.18   |   2.5 min read
New Launch: Bikes Blues & BBQ
Every fall, thousands of people from all over the country travel to Northwest Arkansas for incredible views of the Ozarks, award-winning food, and the world's largest charity mo... continue reading
Jordan Carmon   |   05.21.18   |   1.5 min read
New Launch: Acorn Influence
Acorn Influence is an innovative company that works closely with influencers, such as bloggers and social media rock stars, and pairs them up... continue reading
Kate Andersen   |   04.30.18   |   2 min read
Custom Websites Aren't Always Costly
There's a common misperception, especially among small businesses, that hiring someone to develop a website will cost crazy amounts of money. While there are some high dollar we... continue reading
Kate Andersen   |   04.06.18   |   3 min read
The Trick to SEO Is Not to Rely on Tricks
As a studio that specializes in digital design and development, clients often ask if we have SEO tips and tricks to help get their site or product ranked higher in Google. The i... continue reading
Jordan Carmon   |   03.14.18   |   1.5 min read
New Launch: Tony Pasquale - National Voice Talent
"Hey, I know that guy!" That's what people say when they hear Tony Pasquale's work. Tony is a national voice talent that has worked with all the top brands and agencies, and we ... continue reading
Kate Andersen   |   02.22.18   |   3 min read
Know What You're Really Getting with a WordPress "Specialist"
It's like the Wild West with agencies throwing around terms like "specialist" and "expert," which may or may not mean they actually know what they're doing. This is especially t... continue reading
Jordan Carmon   |   02.12.18   |   1.5 min read
New Launch: Leisurlist
Leisurlist is a new website and app that tracks absolutely everything there is to eat, see, and do in Northwest Arkansas. We were excited to be given the opportunity to design e... continue reading
Kate Andersen   |   01.12.18   |   3 min read
Sometimes a Professional Can't Be Replaced by a Tool
Website builders like WordPress, Squarespace, Weebly and Wix have become a popular option for non-tech people to dabble in building their own web presence. Honestly, we can see ... continue reading
Kate Andersen   |   12.14.17   |   2.5 min read
Why You Should Go Beyond Social Media to Boost Your Business
First of all, it's smart for businesses to have a social media presence. Social platforms can offer credibility and give you a place to meet and interact with customers - and ho... continue reading
Jordan Carmon   |   11.22.17   |   1 min read
New Launch: George's Majestic Lounge
George's Majestic Lounge is the oldest live music venue in Arkansas and a Fayetteville staple. After thousands of shows with some of the biggest artists in the country, it's no ... continue reading
Jordan Carmon   |   05.18.17   |   1 min read
New Launch: Daniels & Flynt
Daniels & Flynt is an accounting firm in Bentonville, AR that provides a myriad of financial services to individuals, families, and businesses all across Northwest Arkansas.... continue reading
Jordan Carmon   |   05.05.17   |   1.5 min read
New Launch: 102.7 FM
When a small classic rock radio station decides on an identity and marketing overhaul, there are a lot of big decisions to make. One of the biggest questions i... continue reading
Jordan Carmon   |   10.31.16   |   1 min read
New Launch: Say It With Beef
We've been fortunate to work with what is probably one of the most unique products you'll hear about. Say It With Beef is a tasty alternative to flower and card giving that will... continue reading
Jordan Carmon   |   10.07.16   |   2 min read
New Launch: Deerboy
"I'm not a cowboy, I'm a Deerboy." Those were some of the first words we heard when approached by the Deerboy team to describe their products and vision of the... continue reading
Austin Phillips   |   09.19.16   |   2.5 min read
If You're Not Using SVGs, You're Doing It Wrong.
That's a strong statement, but one we strongly believe in. There are simply very few cases where using PNG or JPG files for your logos, icons, and graphics are still preferable.... continue reading
Jordan Carmon   |   09.14.16   |   1 min read
New Launch: Hatch & Maas Collective
Everyone in Northwest Arkansas knows who Hatch & Maas Collective is. If you don't, you're missing out on some of the best photography in the world. Their lifestyle-oriented ... continue reading
Jordan Carmon   |   08.24.16   |   1 min read
New Launch: Dozier Capital Partners
We recently completed the identity, design, development, and launch for Dozier Capital Partners. Dozier Capital is a group that invests in companies across mul... continue reading
Jordan Carmon   |   08.08.16   |   1.5 min read
All About Turn Left Skatepro
The sport of roller derby has been on a major comeback over the last several years. It's been modernized and legitimized to the point where you can pick up some games on ESPN. N... continue reading
Austin Phillips   |   07.21.16   |   1.5 min read
Weekly Favorite: Twenty-Two Degrees
Once a week we pick a website that we either love or hate. We break it down and explain what's working and what's not. This week it's Twenty-Two Degrees.Who are they?Twenty-Two ... continue reading
Jordan Carmon   |   06.20.16   |   1.5 min read
New Launch: Buffington Homes of Arkansas
We are very excited to announce the brand new website for Buffington Homes of Arkansas! Buffington Homes builds high quality, modern homes all across Northwest Arkansas and they... continue reading
Jordan Carmon   |   03.01.16   |   1 min read
New Launch: East Texas Brick Admin System
We recently teamed up with CUE Creative, a great agency out of Tyler, TX, to provide a simple way for their client East Texas Brick to manage and mainta... continue reading
Jordan Carmon   |   01.05.16   |   4 min read
Why We Created The Matchstick Framework
The year is now 2016. We have electric cars, drones that can drop your purchases on your front lawn, even reusable rockets. Yet... continue reading
Austin Phillips   |   12.17.15   |   1.5 min read
This Week in Review - It's A Shape Christmas
Once a week here at Matchstick Studio we pick a website that we found to be particularly remarkable for one reason or another. ... continue reading
Austin Phillips   |   11.29.15   |   4.5 min read
How do I get my startup featured on Mashable or TechCrunch?
This is one of the most common questions we get asked. People always want to know how we got The Matboard (one of our internal ... continue reading
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