The Arkansas Philharmonic Youth Orchestra (APYO) plays a vibrant role in the region by sharing professional symphonic experiences with young musicians. Students of all ages get to work directly with conductors, teachers, and coaches from the Arkansas Philharmonic Orchestra and the University of Arkansas Department of Music. It's not only a rare experience but also a significant educational component of APO.
Deserving of its own identity, the APYO logo was designed to complement the overarching brand with similar shapes and lines. The color orange was introduced, which combines the energy of red and the positivity of yellow. It's the perfect addition to the APO palette to represent the youth orchestra.
The APO is a unique orchestra in that all of their performances and events are held at various locations across the region. It's an entity that's truly ingrained in Northwest Arkansas. With this in mind, the APO brand extends far beyond a website. We gave thoughtful consideration to the way the logo and colors would be seen, shared, and even worn among the community. The result was a fully designed package that provided a cohesive look for APO. It included luggage tags, tees, business cards, and event posters that are all unmistakable to the brand.
Having a list of performances that's easy to access is critical for patrons of the APO. With this in mind, we designed an event page that features an intuitive filter, allowing visitors to quickly find the information they need.