Acorn Logo

PROJECT DESCRIPTION


Acorn - The Influence Company partnered with us to completely revamp their online presence. They had grown rapidly and their existing website was no longer telling their story effectively or capturing the leads they needed. We were tasked with re-designing the user experience while at the same time updating and modernizing the design.

SERVICES PROVIDED


User Experience Design
User Interaction Design
Graphic Design
Web Design
Web Development
CMS
01

ACORN: THE BRIEF

Creating a beautiful, intuitive, and highly usable website that also clearly tells a company's story is a challenge we take on every day. We were beyond thrilled to have the opportunity to take on this challenge with Acorn. The process began with a series of casual meetings and conversations which gave us a glimpse into the history of the company as well as their rapid growth and the direction they were headed. These conversations are an invaluable part of our process designing a custom web solution. 
From there, we began to iterate how the brand could visually evolve from a color, style, and image standpoint. Concepts for mobile, tablet, and desktop experiences were created and reviewed with the client. The final product was the result of close collaboration, communication, and problem solving to ensure we delivered a tool that solved problems rather than just looking new.
Acorn Logo
Acorn Website Color Palette

MOBILE EXPERIENCE


Acorn had a lot of information that was important to communicate, as well as a high percentage of mobile traffic. Our responsive design approach produces a user interaction that allow users to access information quickly and with minimal amounts of scrolling. To do this, we made use of swipe-able content and intelligent content reduction as the website scales down to smaller screens.
Colorful Section from the Acorn Website

DESKTOP EXPERIENCE


Desktop browsing may no longer be the primary way your website is viewed, however it is still a vitally important experience for a lot of users. For Acorn, it was important to provide a beautiful, branded experience that gave users quick and easy access to the services they offer as well as case studies showing their proven track record and results for their clients.
Intentional design and well thought out content hierarchy allow users to quickly find the most important information. Relevant case studies are easy to find thanks to intuitive filtering by category.
Acorn website desktop layout
Intentional design and well thought out content hierarchy allow users to quickly find the most important information. Relevant case studies are easy to find thanks to intuitive filtering by category.
Acorn website full desktop layout

EASY ACCESS
TO CASE STUDIES

EASY-TO-UNDERSTAND
STATISTICS

FEATURED
INFLUENCERS

Sections from the Acorn Website
Acorn Home Page Layout