freight genius logo on patterned background


Freight Genius is a logistics software stack that needed a brand identity. Our objective was to create a tech focused brand that straddled the line between being young and hip and too corporate. We were asked to create a brand that conveys what the software company does, without being too "on the nose." The final result is a brand identity that conveys how the company operates without approaching literalness.


Identity Creation

Graphic Design
freight genius logo progression and colors
train station in a city

Brand Collateral

In order to have a brand, you need brand collateral. These are various pieces of media (print and digital) that reflects the values and personality of a brand's identity.
We created a host of assets, from business cards to conference lanyards, that allows the brand voice to remain consistent across all mediums.
freight genius business cards
freight genius logo pattern
freight genius tshirt and hat
train yard from sky
freight genius lanyards
train station in city with freight genius logos

Our Work