ADVANCED ORTHOPAEDIC SPECIALISTS


AOS is the official orthopaedic & sports medicine provider for the Arkansas Razorbacks and many Northwest Arkansas schools. They provide world class service and needed a best-in-class online presence for their patients. We began with modernizing their visual identity, taking cues from the world of athletics that they serve. We created a fully custom, responsive web presence that runs on our Matchstick Framework content management system.

SERVICES PROVIDED


Identity Development
UX Design
UI Design
Responsive Design
Graphic Design
Web Development
CMS


PATIENT-FOCUSED APPROACH


One of the major challenges we set out to solve was helping patients connect with the relevant services for their specific ailment. AOS provides a myriad of services and procedures and the technical information can add up quickly. One of our goals was to create consistent and easy to understand content that could be navigated quickly. We determined that grouping procedures and services into 7 major body areas would provide a much more natural and accessible way for patients to find what they are looking for.

RESPONSIVE EXPERIENCE


With the number of devices and device sizes growing year after year, it is vitally important that a website works on all of them. Through our research process and collaboration with the doctors, we determined the most important user pathways and the most desired outcomes. From that data, we designed an experience that works across devices and screen sizes to quickly guide patients with the least amount of scrolling and the fewest number of clicks.

DESKTOP EXPERIENCE


Desktop and laptop screens still play an important role, especially in industries where users need to do more research before making a decision.  Larger screen sizes provide more real estate to lay the groundwork for the updated visual identity and direction. The desktop experience is still just as easy and simple to use as the mobile experience, but allows for the use of larger images, graphic treatments, animations, and content. All of these come together to create a brand identity that drives home Advanced Orthopaedic Specialists mission.

STRIKING DUOTONE IMAGES 
OF ATHLETES

MODERN, SPORT-INSPIRED TYPOGRAPHY

PERSONABLE & PROFESSIONAL 
BIOGRAPHY PAGES

Intentional design and well thought out content hierarchy allow users to quickly find the most important information. Relevant injury areas and treatments are easy to find for patients regardless of prior knowledge.
Intentional design and well thought out content hierarchy allow users to quickly find the most important information. Relevant injury areas and treatments are easy to find for patients regardless of prior knowledge.

Our Work

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